Last week, at the London College of Communications, Sun editor, Rebekah Wade delivered the annual Hugh Cuddlip lecture to students of journalism.

In the old days, one of the first things they taught young hacks on the Chuffing Sodbury Argus was to make sure they always spelled the punters’ names right. Not, it seems, any more at the London College of Communications, the country’s premier hack school, who announced their up-coming lecturer as “Rebecca” Wade. I wonder if she was cross. You don’t go round spelling your name “Rebekah” unless you really care.

That, however, is not the point. More interesting perhaps are the criteria by which speakers are chosen to deliver this important lecture (past deliverers: Alastair Campbell, Paul Dacre, Andrew Marr and Michael Grade.) What, you might ask, could the editor of one of the most dishonest, self-serving and prurient of British tabloids have to tell any aspiring journalist that might enhance their future career, other than the clear knowledge that, if all else fails, you can always sell your soul?

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