Having, with customary irritating hubris, taken responsibility for getting New Labour elected in ’97, the Shag-Rag makes no apologies for having persuaded their readers to vote for a party who they now claim has done bugger all - listing their failures in a garbled, Sun-style, bullet-pointed rant, put out by its new young editor and World Big-Brother expert, Dominic Mohan.

To this was added specific support for David Cameron – not very surprising, given that young Dave’s head spinner (still disgracefully and dangerously in place at Central Office) is Andy Coulson, notorious purveyor of non-truth and serious amnesiac, who was a Screws editor as well as confidant and assistant to the Testarossa, Rebekah (Wade) Brooks, CEO of Murdoch’s British papers.

Even if the ‘readers’ of the daily ShagRag could be bothered to read its puerile piffling editorials, they’re not going to be swayed by anything it has to say. That’s not why they buy the Sun. And Young David should stop letting Andy persuade him otherwise. It’s like trying to bribe the voters with a pair of Page 3 tits, and it demeans a grown-up political party. And PS, Dave…… keeping Andy on the team may just make Rupert feel he’s lot more important than he is.