It was surprising yesterday to hear Radio 5 Live invite News of the World investigative journalist Mazher Mahmood into their studios to puff his recent book. Simon Mayo’s show is usually more discerning.

Starting with a fatuous charade to obscure Mahmood’s identity, the lights in the studio were dimmed so that those viewing through the webcam wouldn’t see his visage, despite that fact that it can be seen on several well-used websites, including Wikipedia.

You might ask - Who gives a shit anyway? The man’s a busted flush. His brand of sloppy, largely fictitious journalism is less in demand than it was as the GB Public become more sophisticated (not enough yet, though; over 3 million morons still buy the News of the World every week to grubby up their Sundays.)